Measuring e-commerce success isn't just about ROAS.

In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifetime value, why different business models require completely different KPI strategies, and how to avoid the common traps that waste budget during critical periods like Black Friday.

You'll learn:

• Why a 20x ROAS campaign might be less valuable than a 2x ROAS campaign
• The CAC-to-LTV benchmarks that separate good performance from leaving money on the table
• How subscription businesses should measure success differently than multi-product brands
• Why Black Friday preparation needs to start way earlier than you think
• Costly scaling mistakes during peak shopping periods

Whether you're managing e-commerce in-house or running campaigns for clients, this episode will change how you think about measurement, profitability, and long-term growth strategy.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

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YouTube: https://www.youtube.com/@ThriveDigitalMarketing

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Follow this week’s hosts:

Maddy: https://www.linkedin.com/in/madelinesilver1/
Ryan: https://www.linkedin.com/in/ryan-clarke-marketing/
Santana: https://www.linkedin.com/in/santana-blanchette/