The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
The Hypothesis
Latest Episodes
The brand and performance divide is costing you more than you think
Brand and performance marketing have been treated like rival sports teams for decades. Different budgets. Different goals. Different incentives. But is that divide actually helping anyone, or is it costing businesses more than they realize?...
Can AI create a (trustworthy) full marketing strategy?
Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing str...
Can we fix lead scoring?
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works.We cover:<...
Ad data can't tell you everything about your audience
Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audie...
Are "best practices" killing your marketing performance?
In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down: