The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
Podcasting since 2024 • 21 episodes
The Hypothesis
Latest Episodes
Are "best practices" killing your marketing performance?
In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:
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Season 3
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Episode 21
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36:12
E-commerce measurement is complicated
Measuring e-commerce success isn't just about ROAS.In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifet...
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Season 3
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Episode 20
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41:11
What e-commerce marketing leaders should do in their first 90 days
In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.
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Season 3
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Episode 19
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46:43
Ad targeting isn’t very precise
In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where ...
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Season 2
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Episode 18
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43:24
Answering your biggest performance marketing questions
Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spann...
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Season 2
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Episode 17
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46:56