The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
Podcasting since 2024 • 24 episodes
The Hypothesis
Latest Episodes
Can AI create a (trustworthy) full marketing strategy?
Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing str...
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Season 3
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Episode 24
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32:45
Can we fix lead scoring?
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works.We cover:<...
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Season 3
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Episode 23
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37:46
Ad data can't tell you everything about your audience
Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audie...
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Season 3
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Episode 22
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32:58
Are "best practices" killing your marketing performance?
In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:
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Season 3
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Episode 21
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36:12
E-commerce measurement is complicated
Measuring e-commerce success isn't just about ROAS.In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifet...
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Season 3
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Episode 20
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41:11