In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:

- Why vendors push "best practices" that benefit them, not you
- When static images beat video (despite what everyone tells you)
- The creative fundamentals that actually matter vs. trendy tactics
- How to know when to break the rules
- Why your best-performing ads should become benchmarks, not sacred objects

Key takeaway: Best practices aren't one-size-fits-all. What works for one brand might tank another's performance. The secret is knowing which principles are truly foundational (like design fundamentals and testing methodology) versus which are just someone's one-time win being sold as universal truth.

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Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

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YouTube: https://www.youtube.com/@ThriveDigitalMarketing

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Follow this week’s hosts:

Tyler: https://www.linkedin.com/in/tyler-power-66428497/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/